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Audio Source, Inc. was founded on the premise of delivering “factory” sales results to the manufacturers we represent, without the associated fixed costs.
The ever-changing market channels in which we compete continue to evolve. The role of the sales agency within the structure of the manufacturer must change in concert with the markets. It is simply not enough for a sales agency to function as “order takers”. It is critical to the mutual success of the agency and manufacturer to develop a true partnership in order to maximize sales opportunities. Audio Source is committed to creating this partnership. Please consider the following services we provide:
Unparalleled Account Coverage
Accounts are contacted on a regular, predictable basis. In addition to account visits, telemarketing, E-mail, fax & US Mail contacts are employed.
End User “Pull Through”
It is our belief that nothing happens at the point-of-sale if the end-user of a particular product is not adequately trained in the features and benefits of the product. Otherwise, the purchase may be made on the basis of price or some other variable. Audio Source drives more business back through or dealers because we do the work at the end user level to ensure our products are specified. We do this because ...
our competitors do not!
National Account Responsibilities
Audio Source has many years experience working with national and international customers. We can act as your National Account Managers within all key classes of trade.
Value-added Services
Each month, we create and distribute monthly promotions to our entire customer list. This is done by Fax, E-mail or through our own quarterly newsletter...The Source. Key account cycle counting and inventory management is also a key service we provide.
Reporting
An important element in the Manufacturer / Agency relationship is for us to be your “eyes and ears” in the field. Audio Source will provide regular activity reports detailing pertinent customer information.
Forecasting & Logistics
Audio Source is committed to partnering with you to maximize sales opportunities. Fore casting and logistical information from us will help to ensure less out-of-stocks.
Channel Management
Audio Source explores both traditional and nontraditional channel opportunities. The fact that we are in the field...in front of the end user...will position your products into new, unexplored markets.
Promotional Planning & Support
We work in concert with your promotional efforts to create powerful, hard-hitting promotional opportunities. In-store seminars, flyers and regular advertising programs are all part of a successful promotional profile. Audio Source has the ability to assist in the development of collateral sales materials using our in-house graphics capabilities.
Additional Services
In-House Customer Service
Audio Source employs our own customer service manager. Duties include customer ser- vice, order entry and tracking as well as credit and collections.
www.audiosourcesales.org
Your products will be available for viewing on our web site
“Our main service is our level of commitment to our customers & principals!”
Why is Audio Source your best sales agency choice?
“Because we are changing the way business is conducted in the Northwest!”
Relationships!
Audio Source was founded on the premise of performing “factory sales” service in an agency format. We utilize our strong relationships to accomplish this. We know the businesses of our customers!
Unparalleled Territory Coverage!
Your products will be placed in front of ALL major NW customers! Our dealer base exceeds 600 businesses!
Commitment to end user pull through!
Your products will be made an integral and important component in our end user battle plan.
Promotional Development and Implementation!
We seek creative “outside the box” promotional opportunities across all channels of distribution.
Multichannel Selling!
Audio Source strives to identify, quantify and penetrate traditional and nontraditional market channels utilizing our diverse customer and product base.
We Thrive on Change!
Our goal is to be ahead of the curve in all facets of our business. From product trends to new technologies.
Partnering with our Manufacturers!
Our commitment to excellent communications will keep you ahead of your competition.
Audio Source Executive Resumes
Richard Gibson
Mr. Gibson has in excess of 20 years experience in consumer products sales. He has extensive experience in all phases of the M.I. channels including retail, “big box” retail, wholesale and contractor. Mr Gibson has also been involved in authoring significant training programs for use in M.I. and other consumer channels. Mr. Gibson resides in the greater Seattle area.
Gary Madlener
Mr. Madlener brings over 27 years of consumer products sales experience. Before joining Audio Source, Mr. Madlener served in senior sales & marketing management positions for several global consumer products companies. His duties included National and International customer program development, logistics and forecasting, new product development and successful sales organization development. Mr. Madlener resides in the greater Portland Oregon area
Mike Madlener
Mike Madlener has extensive customer service, sales and logistics experience. His primary areas of responsibilty include territory account coverage, customer service and telemarketing support and reporting. Mike resides in Salem Oregon
Debbie Gibson
Ms. Gibson serves as Administrative Manager for Audio Source. Her primary area of responsibility is managing our Customer Service Department. She is expert at developing strong relationships with customers and manufacturers. Other duties include order entry, customer communications and reporting.
Conclusion
Audio Source brings an unparalleled level of professionalism and commitment to your company. The kind of commitment your company deserves.
Territory Coverage
Audio Source, Inc. covers the states of Washington, Oregon, Idaho, Montana & Alaska
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